This post is on the heals of Douglas Truesdale from yesterday. The red cross is the most profitable non profit in the world!!! Wrap your head around that. As people in Houston were desperate and asking for bottled water and basic sanitary items the Red Cross was publishing information telling people not to donate those items and that the best way to help was to donate money to them. There is a reason. The Red Cross can not take a percentage off the top (called operating costs) of a tangible item they can only take that off the top of money. My issue with this is that as the Red Cross releases report after report and scare tactics about what to donate; it actually prevents people from donating the desperately needed items because they are so confused. People inherently don’t want to be part of a problem they want to be part of a solution. The good thing is with Social Media today you can find actual organizations and actual people on the front lines helping. You can donate money directly to those people and you can donate the goods that THOSE PEOPLE directly on the front lines are asking for…..